Kubota Corporation ads on LinkedIn

How does trust in Kubota tractors grow from one generation to the next? ​ In 2025, Vietnam was the world's second-largest rice exporter by volume. In the Mekong Delta, where two or three rice crops a year are common, rice farming has long supported farmers' livelihoods and the local economy. Farmland has been passed down from parents to children. ​ In a Kubota documentary, one farming family in the region shared their journey with Kubota spanning over 20 years. The son began helping his father in the fields at age 9 and first drove a tractor at 14. His trust in the tractors came from their durability and years of watching his father work with them. ​ His father had inherited the land from his own father. He remembered when cattle and water buffalo were used for plowing. Kubota tractors, he explained, allowed the family to plow more land each day and earn more income. He hoped to hand the farm over to his son and enjoy retirement. ​ The son, in turn, wanted to expand the family's rice fields. His eldest son could already drive a tractor, and he hoped his sons would continue #RiceFarming with the support of the machinery. ​ #CustomerStories like this show how a family's experience with machinery can build trust across generations. ​ #ForEarthForLife

When a manufacturer sets out to develop a new machine, what can Kubota's engine business contribute beyond supplying an engine? Since 1922, Kubota has developed engines in response to changing needs. One example dates back more than a decade, when Kubota's engineers worked alongside an Indian manufacturer as it developed its own sweeping machine. ​ Roots Multiclean Ltd, part of the Roots Group, imported sweeping machines from Europe and the U.S. to help mechanize cleaning in India. But the imported machines were expensive. In the mid-2010s, to offer a more affordable option, the company began developing and manufacturing its own machines. ​ The company chose a Kubota engine from the outset. Already familiar with Kubota engines through the imported machines, it valued their high output, fuel efficiency, durability, and global reputation. The engine’s compact size was another key factor in the decision. ​ Kubota's involvement went beyond supplying the engine. Our engineers made repeated visits from Japan to India to discuss the machine's requirements with the team at Roots Multiclean. Together, they worked to customize the engine for the sweeping machine. ​ The collaboration also helped Roots Multiclean's engineers deepen their knowledge and strengthen their technical skills, according to the company's managing director at the time. An engine's value lies not only in its performance but also in how seamlessly it integrates with the machine it powers. This project shows how Kubota provides tailored #EngineSolutions through #GlobalPartnerships. ​ Our relationship with the Roots Group continues to this day through Escorts Kubota Limited (EKL). ​ #ForEarthForLife

As demand for infrastructure development grows in India, versatile backhoe loaders are used across road, water, and irrigation projects. The BLX75K is a new backhoe loader that brings together the local expertise of Escorts Kubota Limited (EKL) and Kubota's technology. EKL led the development of the BLX75K. The model combines EKL's experience developing and manufacturing backhoe loaders for the Indian market with Kubota's deep knowledge of construction machinery and engines. Together, these strengths improve the model's functionality and quality compared to previous models.​ A Kubota engine powers the BLX75K, providing excellent fuel efficiency and durability.​ Showcased at bauma CONEXPO INDIA 2026, the BLX75K is scheduled to launch in India in January 2027. Born in the world's largest market for backhoe loaders, it represents #Innovation shaped by local needs. As we expand our construction machinery business, we aim to support the infrastructure work that helps #BuildIndia.​ #ForEarthForLife