"We had tried several times before, but we couldn't even get to the right contacts." Rainer Mäemets, Sales Manager at Tactical Foodpack, on what export sales actually looks like: the hard part isn't convincing the buyer. It's reaching them. The story of how they got into a Norwegian retail chain after years of silence, and what happened when they started testing new markets the same way.
Not enough history yet to show a trend.